Hair trends 2026-2027: what the catwalks say about the blow-dry

After several seasons of hair that looked effortlessly undone, the autumn-winter 2026-2027 catwalks have brought styled hair back into favour.

Mirror-smooth on one side, big volume on the other, with the bob that moves and the glamorous wave in between: all these trends have one thing in common, the round brush. Here is what the fashion magazines picked up on, and how to wear it without losing your own style.

The return of the real blow-dry

The clearest signal comes from the hairdressers themselves. In January 2026, Who What Wear asked stylists from New York to Paris about the trends of the year. Among them, the hairdresser behind the famous "Rachel" cut summed up the mood: real blow-dries are back.

Online searches point the same way. According to Google Trends, interest in the word "brushing" in France has been rising steadily since 2021. Globally, "blowout", its English equivalent, has settled noticeably higher since 2024 than before.

These are relative indicators, not volumes, but the direction is clear: the blow-dry is no longer an occasional gesture, it is becoming a look again.

The mirror smooth

It is the most visible trend of the season. "Glass hair", a smooth finish so glossy it reflects light like a mirror, made its mark at London Fashion Week in February 2026.

According to Marie Claire UK, at the Chet Lo show, glass hair "remains king". The Independent noted it at the same show. Who What Wear had already cited it in January under the name "liquid shine".

Google Trends confirms it: globally, the interest index for "glass hair", which hovered between 6 and 12 until 2025, reaches an average of 36 in 2026, with a peak in April.

To achieve it, everything comes down to the tension of the strand and the cool air that sets the shape. That is the very definition of the sleek blow-dry, with, for an even cleaner result, the straightener option. We detail the method in our article on glass hair.

Big volume

At the opposite end from sleek, volume is back in force. In January, Who What Wear announced the return of "big '80s blowouts", those blow-dries pumped up with a round brush and rollers, with a swept side parting.

In February, Elle US noted big-volume hair at the New York autumn-winter 2026 shows, notably at Anna Sui and Collina Strada.

For autumn 2026, The Zoe Report and Grazia US speak of the "'90s Supermodel Cut": dense lengths and long layers, designed for a big round-brush blow-dry. The cut calls for a stylist, but the volume itself comes from the blow-dry.

Our article on the big voluminous blow-dry explains how to adapt it to your hair, and the volume blow-dry is its most direct translation on the menu.

The bob that moves

The bob remains everywhere in the magazine pages. In September 2026, Refinery29 devoted nine of its seventeen autumn trends to the bob, in all its forms. What changes is the way it is styled:

• Flicked-out ends, a retro bob that The Zoe Report noted among the autumn-winter 2026 catwalk trends.
• The "C-curl", a sleek blow-dry where only the ends curve inwards, described by NewBeauty in spring 2026.
• The "bubble blowout", with rounded, bouncy ends, cited by Refinery29.
• The low, soft bob, at collarbone level, which Marie Claire US recommends styling with a round brush for a slight curve.

A note: the cut is not on the M BRUSH menu. If your bob is already there, though, the blow-dry is what gives it its shape. Our article on the flicked-out bob shows how.

Waves and glamour

Between sleek and volume, there are curls. As early as December 2025, Cosmopolitan announced Old Hollywood-inspired "soft blowouts": a soft blow-dry finished with rollers then brushed out, for bouncy waves. Marie Claire UK noted brushed curls with a 1960s glamour at the Vivienne Westwood show.

In Germany, the hairdressers' federation presented its autumn-winter 2026-2027 trend collection, "Nocturne Heritage". Three looks touch on the blow-dry: large-barrel tong waves, tighter tong curls loosened with the fingers, and 1970s volume with brushed curls.

On the menu, this translates into brush curls for soft curls without tongs, or iron curls for more defined, longer-lasting curls.

Side parting and long lengths

Two details complete the autumn-winter 2026-2027 picture.

• The deep side parting. Who What Wear UK noted it at the Victoria Beckham, LaQuan Smith, Sandy Liang and Dior shows. Marie Claire UK saw it at Gucci, with a 1990s spirit. It gives volume at the crown and is drawn during the blow-dry.
• Very long hair. Chloé, Acne Studios and Holzweiler showed waist-length hair, sleek or in long bouncy curls. On long lengths, a careful blow-dry brings out the texture along the full length.

As for fringes, curtain, long or tapered, they are everywhere in the magazines. They call for a cut, but a blow-dry places them and softens them.

What we take away

For spring-summer 2027, the first New York shows of September 2026 carry the movement forward: Bustle noted 1970s and 1980s volume and soft waves, and the hairdresser Clayton Hawkins announced, in Refinery29, the return of a glossier, more polished finish.

The Paris and Milan shows remain to be analysed: caution before speaking of definitive 2027 trends.

A trend is not copied, it is adapted to your hair.

If you were to remember just one thing, it would be the soft finish. It borrows its gloss from sleek and its movement from volume, and it wears well beyond a single season. The soft blow-dry is often the best way into these trends.

Come with clean hair and no product, choose your length and your finish online, then book your soft blow-dry. The address is Avenue d'Yverdon 4, 1004 Lausanne, and the confirmation email gives the directions.